Privacy and Policy

Welcome to TheAnthara.com (the “Website”, “we”, “us”, “our”). Your privacy is important to us, and we are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase through the Website.

By accessing or using our Website, you consent to the collection, use, and sharing of your personal information as described in this Privacy Policy. If you do not agree with these terms, please do not use our Website.

1. Information We Collect

We collect information in different ways, primarily when you interact with our Website or services. The information we collect includes:

a) Information You Provide to Us

• Account / Registration Data: name, email address, password, contact number, shipping address, billing address.
• Order / Transaction Data: products ordered, payment details, invoices, delivery status.
• Communication Data: messages, support queries, reviews, feedback, or other content you submit.
• Optional Information: any additional information you choose to provide (preferences, special instructions, etc.).

b) Information Collected Automatically

When you use the Website, certain information is collected automatically through cookies, log files, analytics, and similar technologies. This may include:

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Pages visited, time spent, referral URLs
• Navigation behavior and clickstream data

c) Information from Third Parties

We may receive information about you from third parties such as:

• Payment processors
• Delivery / courier services
• Analytics or marketing service providers
• Social media platforms (if you integrate or log in via social login)

2. Use of Your Information

We use your personal information for the following purposes:

• To process and fulfill your orders, including arranging delivery, invoices, refunds, or returns
• To communicate with you (order updates, confirmations, customer support, promotional offers)
• To personalize your experience, such as product recommendations or content
• To improve our Website, analyze traffic, detect fraud, enhance features, and perform analytics
• To prevent, detect, and address fraud, security issues, or other harmful activity
• To comply with legal obligations, resolve disputes, enforce our agreements, or protect rights
• For marketing and promotional purposes (only if you consent or as permitted by law)

3. Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels) to collect usage data and help optimize the user experience. You may choose to disable cookies via your browser settings. However, disabling them may limit your ability to use certain features of the Website.

We may use third-party analytics tools (e.g., Google Analytics) to understand user behavior and improve the site.

4. Disclosure of Your Information

We may share your personal information in the following instances:

• With service providers / vendors who help with order processing, delivery, payment, marketing, data analysis, etc.
• With our affiliates or business partners, where necessary to provide the services
• For legal compliance, such as to respond to lawful requests, court orders, or government investigations
• To protect rights, safety, or property of Anthara, our users, or the public
• In connection with a merger, acquisition, or sale of Anthara (or its assets) — we will notify you if your information becomes subject to a different privacy policy

We will ensure that any third party we share with agrees to use your data only for the purposes we specify and to maintain confidentiality.

5. Data Security & Protection

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

• All communication between your browser and our servers is encrypted (HTTPS / TLS).
• We limit access to personal information to those employees, agents, or third parties who need it for their roles and who are bound by confidentiality.
• We conduct periodic reviews of our security practices to keep up to date.

While we strive to secure your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This may include retention for accounting, legal, or enforcement purposes.

7. Your Rights & Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Right to access / obtain a copy of your personal data
• Right to rectify / correct inaccurate or incomplete data
• Right to delete / erase your personal data (subject to certain exceptions)
• Right to restrict or object to certain processing (e.g. marketing)
• Right to withdraw consent for processing based on consent
• Right to data portability (to the extent applicable)

To exercise any of these rights, please contact us using the contact details below. We may require verification before processing such requests.

8. Children’s Privacy

Our Website and services are not intended for children below the age of 13 / 16 (as applicable). We do not knowingly collect personal information from minors. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete it.

9. Third-Party Links & Sites

Our Website may contain links to external sites operated by third parties. We are not responsible for their privacy practices. We encourage you to read the privacy statements of any site you visit.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The revised policy will be posted on our Website with an updated “Last Updated” date. Significant changes may be notified to you via email (if you have provided one). Continued use of the Website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, or to exercise your rights, please reach out to us:

• Email: jbsinnovation2023@gmail.com
• Phone: 7899335373
• Address: JBS INNOVATION PRIVATE LIMITED, 24 6th Cross Road B Narayanapura Mahadevapura, Valli Villa, 560016 Bengaluru KA, India.